Privacy Policy

The Company collects “Non-Personal Information” (anonymous usage data, demographics, URLs, platform types, click counts) and “Personal Information” (user/customer email, date of birth, SSN, addresses, PCI-related data).

Information collected via Technology: Service activation requires only an email address. The Company tracks browser-provided information including referring URLs, browser type, device, access time/date using cookies, small text files with anonymous unique identifiers. Cookies remain persistent or expire upon browser closure. The Company collects pages visited, features utilized, and other non-identifying data. Users may disable tracking cookies via the “Cookie Settings” link. The website recognizes Global Privacy Control signals. Users can delete/disable cookies through browser settings or opt out of Google Analytics. Subscribers must create profiles with email addresses, usernames, and passwords.

The Site and Service are not directed to individuals under 13. The Company does not knowingly collect information from minors and will delete such data upon discovery. Contact support@lendingwise.com with concerns.

Personal Information: The Company does not sell, trade, rent, or share Personal Information for marketing without consent. Information is shared with service vendors (email servers) per this Privacy Policy. Personal Information helps the Company communicate with users, responding to questions, soliciting feedback, providing support, and informing about promotional offers. The Company shares Personal Information if necessary to meet legal processes, enforce Terms of Service, investigate violations, address fraud/security concerns, or protect user/public rights/property per applicable law.

Non-Personal Information: Non-Personal Information improves the Service and customizes user experience. The Company aggregates this data to track trends and analyze usage patterns. The Company reserves rights to use/disclose Non-Personal Information to partners, advertisers, and third parties. The Company may use logos, company names, and contact information on social media announcing affiliate relationships.

During business transactions (mergers, acquisitions, asset sales), Personal Information may transfer. Acquirers may continue processing Personal Information per this policy. Policy changes appear on the Site; users may opt out. Users should periodically check the Site.

The Company implements security measures protecting information from unauthorized access. Account passwords provide protection; users should avoid disclosing passwords and logout after use. The Company uses encryption, firewalls, and secure socket layer technology. However, these measures do not guarantee protection against breaches. Users acknowledge understanding and accepting these risks.

Users may prevent marketing contact anytime. Promotional communications include unsubscribe instructions; users may also use the Unsubscribe link within emails or notify support@lendingwise.com.

The Service may link to other websites or applications. The Company is not responsible for their privacy practices, information, or content. This Privacy Policy applies only to information collected through the Site and Service. Third-party website privacy policies govern their usage. Users should read other websites’ privacy statements.

The Company reserves rights to change this policy and the Terms of Service anytime. Significant changes are notified via email or prominent Site notices, effective 30 days after notification. Non-material changes take effect immediately. Users should periodically check the Site.

Questions regarding this Privacy Policy or Site practices should be directed to support@lendingwise.com.